Xerox has decided to change their logo that they have had for the past forty years or so, which has to be considered one of the worst rebranding ideas in a while. The old Xerox logo was extremely recognizable and unique - The new one not only looks like every other current 2.0 logo (Xbox in particular comes to mind), but will fade out and look dated very quickly. The original logo was somewhat timeless in its simplicity. A $14 billion company should know better, no?
Here are a few similar logos.
Sunset Ride
4 months ago
4 Comments:
People seem to like little spheres now. Maybe because, when you see one on a webpage, you have this subconscious need to click on them... maybe this factors into the design process.
So what you're saying is that we should start a site with nothing but spheres on the home page that people won't be able to resist clicking incessantly. It's a gold mine!
I can't believe they ditched the classic 'X' either. What's next, McDonald's dropping the golden arches for a fucking globe?!
It would seem to be going that way....
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